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🀫 The Directory · local connections, made

Find your people, right where you are.

The 🀫 Directory makes local connections happen: it connects the people looking for something β€” a service, a product, an offer, real help β€” with the local humans who sell or offer it. Insurance agents, financial advisers, healthcare providers, technology experts, accountants, attorneys, and every human offering their best work nearby. Your 🀫 Agent finds and reaches theirs, on your terms. Everyone gets one listing they own, verified at the source. We start in Kirkland and cover North America, ZIP by ZIP.

Claim your one listingHow it works

A directory, not advice or endorsement β€” always confirm licensure with the regulator.

Across your Trust Circle

An expert for every part of your life.

Real life needs real people. The directory is organized around your Trust Circle β€” so you can find the right human 🀫 Agent for the part of life you need help with, always with consent and control in your hands.

Connections & community

Friends, communities, and communication β€” the people and circles a life is built on.

Safety & the essentials

Safety, food, clothing, and housing β€” the ground everything else stands on.

Work & daily life

Work-life quality, and the happiness and contentment of both home and work.

Family & relationships

Personal relationships with family and friends β€” cared for, on your terms.

Financial well-being

Personal and business financial health β€” insurance, planning, accounting, and advice.

Health & well-being

Personal well-being β€” mental and physical health β€” with business health top of mind.

Who you can find

The front line, industry by industry.

We start where the daily need is greatest and the people show up for us again and again β€” insurance, financial services, healthcare, and technology β€” then extend to the accountants, attorneys, and specialists whose expertise is genuinely treasured.

Insurance agents & brokers

Claim + verify
State producer license (NPN)

The agent claims their listing and we verify their license status against their state's Department of Insurance at claim time. We never bulk-copy NIPR data.

Verified against State Department of Insurance / NIPR NPN lookup.

Registered investment advisers

Seed + claim
SEC / state investment-adviser registration (Form ADV)

Firm-level facts come from the SEC's public-domain Form ADV data (attributed and dated); the adviser claims and enriches their listing, and can update or remove it anytime.

Verified against SEC IAPD (adviserinfo.sec.gov).

Investment adviser representatives

Claim + verify
IAR registration (Form U4)

The representative claims their listing; we verify against IAPD at claim time. Individual IAR records have no public bulk file, so these are consent-first only.

Verified against SEC IAPD / state securities regulator.

Broker-dealer representatives

Claim + verify
FINRA registration (CRD)

The representative claims their listing; we verify their CRD against BrokerCheck at claim time. BrokerCheck's terms prohibit bulk copying, so we never scrape it.

Verified against FINRA BrokerCheck.

CFP professionals

Claim + verify
CFP Board certification

The professional claims their listing and self-asserts the mark; we confirm certification with CFP Board's verification tool. CFP Board's directory is opt-in and non-republishable, so this is consent-first only.

Verified against CFP Board verification.

Healthcare providers

Claim + verify
State health license / NPI

The provider claims their listing; we verify their license with their state board and their NPI against the NPPES registry at claim time.

Verified against State licensing board / NPPES NPI registry.

Technology experts

Claim + verify
Verified professional practice (portfolio, employer, open source)

The expert claims their listing and links their own public work; there is no license to check, so the listing is theirs to assert, verify, and own.

Verified against The expert's own public profile (site, GitHub, employer).

CPAs & accountants

Claim + verify
State CPA license

The CPA claims their listing; we verify status with their state Board of Accountancy at claim time.

Verified against State Board of Accountancy / NASBA CPAverify.

Attorneys

Claim + verify
State bar admission

The attorney claims their listing; we verify their standing with the state bar at claim time. Several state bars prohibit bulk republication, so this is consent-first only.

Verified against State bar membership record.

Where we're starting

ZIP 98033, then all of North America.

We start at ZIP 98033 in Kirkland, King County, and work outward β€” prioritizing the wealthiest ZIP in every county and state β€” until we cover every ZIP code in North America. One listing per person, claimed and owned by them. We build each market carefully and completely before the next β€” beginning in King County and Washington, then the neighborhoods where the need for great, trusted help is most concentrated.

01

King County & Washington

Washington

We begin in Kirkland (98033), then Bellevue, Seattle, and the Medina / Clyde Hill / Hunts Point cores; Washington statewide is a wealth-planning draw (no state income tax).

980339803998040980049810198052+5 more
See the firms β€” live now β†’
02

Beverly Hills & the Westside

California

Beverly Hills, Bel Air, Holmby Hills, Beverly Crest, and Brentwood.

902109021190212900779002490049

Coming as we expand

03

Miami & the UHNW coast

Florida

Miami Beach, Fisher Island, Coral Gables, Bal Harbour, Indian Creek, Coconut Grove, and Key Biscayne.

331393314033141331093313433143+6 more

Coming as we expand

04

San Francisco & Silicon Valley

California

Pacific Heights, Atherton, Hillsborough, Woodside, Los Altos Hills, Palo Alto, Portola Valley, and Menlo Park.

941159412394027940109406294022+5 more

Coming as we expand

05

New York & the metro

New York / Connecticut

Upper East Side and Tribeca; Scarsdale, Rye, Bronxville; Greenwich, CT; and the Hamptons.

100211002810065100751012810007+10 more

Coming as we expand

How it works

Consent-first. Verified. Yours to remove.

Consent-first, always

A professional creates, claims, verifies, updates, or removes their own listing. We do not build unconsented profiles from restricted records β€” the deliberate opposite of scrape-and-refuse-to-remove directories.

Verified at the source

Every listing's license is checked against the authoritative regulator β€” the SEC, a state Department of Insurance, FINRA, the CFP Board, a state Board of Accountancy, or a state bar β€” with the verification date shown. We never assert current status without a fresh check.

Removal, no questions asked

Anyone can update or remove their listing at any time. Your information is your asset; you own it here.

It matters because the daily need is real and the numbers are large β€” ~2M individuals (236k+ entities) licensed insurance producers, 21,669 (2024) sec-registered investment advisers (firms), ~16,897 state-registered advisers, and more. We are honest about coverage: this is a directory being built, not a claim that everyone is already in it.

For the professional

Your listing. Your brand. Your rules.

Claim your listing and own it: verified against your regulator, discoverable by the people and answer engines looking for exactly your help, and removable in one tap. Your information is your asset β€” here, it stays yours.

Claim your listing β†’
Honest by construction

How we source, and what we won't do.

A consent-first directory, growing market by market. Firm-level investment-adviser facts come from the SEC's public-domain Form ADV data, attributed and dated; every other profession is listed only by the professional's own consented claim, verified against the authoritative regulator at claim time. We never bulk-copy or republish restricted records (NIPR, FINRA BrokerCheck, CFP Board, NASBA, or state bars), and we honor removal on request. This is a directory, not advice, endorsement, or a guarantee of any professional's current standing β€” always confirm licensure directly with the regulator.