Partners carry the quota.
We carry the product.
A partner-led go-to-market, on purpose. The ecosystem sells and carries the sales risk; customers adopt Agent One by burning down cloud, agent, and model commitments they already made. Minimal sales risk on our books, maximum reach through theirs.
Our operating model and an open invitation, consent-first and honest, never a claimed deal, quota, or endorsement.
Partners carry the quota. We carry the product.
We run a partner-led go-to-market on purpose. The companies who already sit in front of the enterprise - the clouds, the systems integrators, the distributors, the platforms, and the telcos - carry the pipeline and the quota, and push it down to their own sellers. Our job is to make 🤫 Agent One the easiest, highest-margin thing they can attach to what they already sell. Minimal sales risk on our books; maximum reach through theirs.
Where the sales risk actually sits.
Pipeline & quota
The partner owns the number. Their sellers are already carrying a quota they must hit; Agent One helps them hit it and raises their attach and deal size.
First-line sales motion
The partner's field and channel teams run the meetings, the POCs, and the close, inside relationships and paper they already have with the customer.
Customer of record & billing
Where it fits the customer, the partner (or a cloud marketplace) is the merchant of record, so procurement, invoicing, and terms run on rails the customer already trusts.
The product & the trust rails
We own Agent One, the open consent handshake (PCHP), and the enablement - so what the partner sells is genuinely great and genuinely honest.
Partner margin & enablement
We fund the margin, the collateral, and the forward-deployed help - not a direct field org carrying our own quota risk.
Three ways a customer burns down what they already owe.
Agent One is Bring-Your-Own by design - your cloud, your agents, your models and keys. That is not just a trust promise; it is the go-to-market. Each path lets a customer adopt Agent One by spending money they were already going to spend.
Bring Your Own Cloud
Adopt Agent One and draw it down against cloud dollars you already owe.
Committed cloud spend - the marketplace commitment, EDP, or enterprise agreement the customer already signed.
Agent One transacts through the customer's cloud marketplace, so the spend retires their committed-use agreement instead of adding a new line item. We run owned compute with the same clouds we buy with, so the path is native.
Cloud partners (the marketplaces and their field sellers).
Procurement is already done. The budget exists, the paper exists, and the meter the customer must burn is the meter that pays for Agent One.
Bring Your Own Agent
Keep the agents you have. Agent One makes them talk, by consent.
Agent-platform and automation seats the customer has already licensed but under-uses.
Agent One interoperates over open A2A and MCP rails, so a customer's existing agents and copilots become tools it can call - no rip-and-replace. The platform seats they bought finally get used.
Platform & ISV partners (the agent and automation vendors).
Nobody has to defend a migration. Existing investments start producing, and the private agent that ties them together answers only to the customer.
Bring Your Own LLM & keys
Run Agent One on the models and keys you already pay for.
Committed model spend - the token commitments and enterprise LLM contracts already on the books.
Agent One is model-neutral: it runs on the customer's own LLM contracts and keys, so inference retires their committed token spend. Their data and their keys stay theirs, sealed behind the consent handshake.
Model & silicon partners (the LLM providers and the compute under them).
No new vendor lock, no data leaving the customer's control - just more value from the model budget they were already going to spend.
A co-sell play for every kind of partner.
Cloud
The hyperscalers and their marketplaces.
List Agent One on the marketplace and co-sell it into committed-spend accounts; the deal draws down the customer's cloud commitment.
They gain: Consumption growth and a differentiated agent attach on their own meter.
Systems integrators
The GSIs and regional SIs who own the transformation budget.
Wrap Agent One in a services engagement - rollout, forward-deployed engineers, and change management - as the private-agent layer of their AI practice.
They gain: High-margin services pipeline and a repeatable, consent-first offering.
Distributors & channel
The distributors and resellers who already carry a quota to the mid-market.
Add Agent One to the catalog their thousands of resellers already sell; push it down the channel with margin and enablement.
They gain: A new line every reseller can attach, with the paperwork already in place.
Platforms & ISVs
The agent, data, and SaaS platforms the customer already runs.
Integrate over A2A and MCP so Agent One orchestrates their product by consent; co-market to the shared customer.
They gain: Deeper usage of licensed seats and a private front-end that respects the user.
Telecom & distribution
The carriers and connectivity partners at the last mile.
Bundle Agent One with the plans and devices they already sell to consumers and businesses.
They gain: ARPU and a reason to choose them, on connectivity they already own.
The same motion, tuned to who is buying.
Not every deal is sold the same way. The mix of direct, partner, and product-led - and which burn-down paths lead - changes with the size and buyer of the customer.
Enterprise & strategic
CIO / CTO / CISO and line-of-business at the largest companies and governments.
Partner-led co-sell with the clouds and systems integrators; our own strategic AEs join only on the very largest, most strategic accounts.
Led by Cloud + systems integrators
Commercial & mid-market
Department heads and IT leaders at mid-sized companies.
Distributor- and channel-led, land-and-grow; resellers who already carry a quota to this segment attach Agent One to what they sell.
Led by Distributors & channel
SMB & self-serve (PLG)
Founders, owners, and individual teams who buy without a sales cycle.
Product-led and marketplace-first: sign up, bring your own keys, and grow into paid - low-touch, with partners for scale.
Led by Marketplaces & platforms
Public sector
Agency and department leadership in federal, state, and local government.
Systems-integrator and distribution-led, compliance-first, through the government marketplaces and vehicles partners already hold.
Led by GSIs & public-sector distributors
The wedge, vertical by vertical.
Every vertical already holds committed cloud, agent, or model spend. The partner-led motion turns that into the easiest way to adopt a private agent - each with the partner archetype that leads it.
Financial services
A private agent per advisor and client across finances, held to consent and a receipt - on top of the cloud and model spend banks already commit.
Led by Cloud + systems integrators
Healthcare & life sciences
Consent-first coordination of a patient's or clinician's world, sealed behind PCHP - adopted on existing compliant cloud commitments.
Led by Systems integrators + cloud
Public sector
A sovereign, consent-first agent bought through the vehicles agencies already hold, on committed cloud they must spend.
Led by GSIs & public-sector distributors
Retail & consumer
A private shopping and loyalty agent that lights up the agent and model seats brands already license.
Led by Platforms & ISVs
Legal & professional services
A private agent over a firm's documents and matters, running on the LLM contracts they already pay for.
Led by Platforms & ISVs
Real estate
A private agent per agent and client across a transaction, attached to the cloud and tools the brokerage already runs.
Led by Distributors & channel
Pick a segment. Watch the motion light up.
One ontology, made explorable: choose who you sell to and see the tuned play, the burn-down paths that lead, the co-sell plays that fit, and the industries where it lands.
Partner-led co-sell with the clouds and systems integrators; our own strategic AEs join only on the very largest, most strategic accounts.
Adopt Agent One and draw it down against cloud dollars you already owe.
Run Agent One on the models and keys you already pay for.
- Cloud
List Agent One on the marketplace and co-sell it into committed-spend accounts; the deal draws down the customer's cloud commitment.
- Systems integrators
Wrap Agent One in a services engagement - rollout, forward-deployed engineers, and change management - as the private-agent layer of their AI practice.
- Distributors & channel
Add Agent One to the catalog their thousands of resellers already sell; push it down the channel with margin and enablement.
- Telecom & distribution
Bundle Agent One with the plans and devices they already sell to consumers and businesses.
The partner-led flywheel.
Partner attaches
A partner attaches Agent One to something they already sell, on paper they already have.
Customer burns down
The customer adopts it by drawing down cloud, agent, or model commitments they already made - near-zero new budget.
Partner hits quota
The partner's seller hits their number and grows attach, deal size, and consumption.
We stay lean
The sales risk lived on the partner's books; we invested in product, margin, and enablement, not a direct field org.
The ecosystem pulls
Every happy partner and customer makes the next attach easier - the motion compounds, honestly.
The ontology behind the portal.
The whole motion is one small system of actors, assets, and mechanisms - so what we tell partners, what we tell customers, and what we build all describe the same thing.
Entities
- 🤫 (product owner)actor
- Partner (quota owner)actor
- Partner selleractor
- Customeractor
- 🤫 Agent Oneasset
- Consent handshake (PCHP)asset
- Existing commitment (cloud / agent / model)asset
- Sell-with motionmechanism
- Quota burn-down (BYOC / BYOA / BYOL)mechanism
- Market segmentdimension
- Industry verticaldimension
Relations
- 🤫 (product owner)builds & owns🤫 Agent One
- 🤫 Agent Onebuilt onConsent handshake (PCHP)
- 🤫 (product owner)funds margin & enablementPartner (quota owner)
- Partner (quota owner)carries quota inSell-with motion
- Partner (quota owner)pushes quota toPartner seller
- Partner sellersells toCustomer
- Sell-with motionattaches🤫 Agent One
- Customeralready holdsExisting commitment (cloud / agent / model)
- Quota burn-down (BYOC / BYOA / BYOL)draws downExisting commitment (cloud / agent / model)
- 🤫 Agent Oneadopted viaQuota burn-down (BYOC / BYOA / BYOL)
- Market segmenttunesSell-with motion
- Industry verticalclassifiesCustomer
- Industry verticalshapes the wedge forQuota burn-down (BYOC / BYOA / BYOL)
Sell with us, and hit your number.
If you carry a quota to the enterprise, Agent One is the easiest, most honest thing you can attach to what you already sell - and the fastest way your customer can adopt it without new budget. Everything here is our own model and an open invitation, never a claimed deal or endorsement.